Ok Theo and other FB contacts. Please note that henceforth my liking of items on FB will be random and in no way reflect my true opinions. Prior to leaving FB sometime in the next few months I aim to slightly confuse BigData miners attempting to profile me.

Whilst I support the freedom of information, we have to recognise that there is a problem in that although access to raw data may be "equal" the ability to make use of it is essentially asymmetric - it requires significant resources of time money and skill to be able to convert mass data into useful information, and the privileged abuse of it corrupts power and relationships.

Such abuse is now open to those embedded within global capital and inasmuch as both Brexit and TrElection may have been influenced by privileged use of mass profiling then as individual members of society it is incumbent on use to fight back wherever possible by corrupting the data which is being used to abuse power.

Those still involved in minority politics have first hand experience of this - already they are outgunned by those making even simple use of targeted communications. Unless the threat is neutralised the chances that politicians opposed to global capitalism can ever be elected approach zero.

I call for a campaign of deliberate introduction of noise into the data-sets being gathered through Facebook. Your real friends know your real opinions, the rest doesn't matter.

Of course FB is just a small part of the bigdata picture. You also need to consider how to confuse the data gathered from phones, from number plate recognition, from financial transactions, from CCTV, from all the other myriad data trails that you create all day.

You have to start somewhere, and confusing your FB data is easy to practice. See what happens...